Celebrities put their own spin on Apple CEO’s famous greeting ahead of big tech event

Before a major Apple software launch, some of the biggest names in entertainment couldn’t resist turning the company’s CEO’s casual morning greeting into a playful online trend. Videos soon popped up online, showing stars like late-night host Jimmy Fallon, actor Whoopi Goldberg, and a few musicians giving their own takes on the phrase. One actor, Brett Goldstein, even tossed in a cheeky curse word just for fun. The company’s current leader occasionally appeared in the clips, shaking his head at the antics like an amused parent watching kids go wild.This moment feels extra special because it’s likely the final chance fans will get to see the CEO share his signature greeting. His time running Apple is ending soon, and after September, someone new will take over. While his leadership helped turn a simple phrase into a recognizable part of tech culture, his departure raises questions about the future. Will his successor keep the tradition alive or try something totally different? History shows Apple’s top bosses often get attached to little habits—like Steve Jobs using the same greeting—which could make the next CEO feel pressured to either match it or stand out. The video itself was a smart move, mixing humor with a hint of nostalgia. It gave people one last chance to laugh with the outgoing boss while showing how even tiny details can shape a company’s public image. What happens next? The new leader will have big shoes to fill—and a small but mighty phrase to consider.