AR beauty filters are everywhere these days. They let people change how they look in photos and videos. But they are not just fun tools. They have a bigger impact on how we see ourselves and others. These filters are not neutral. They push certain beauty standards. They favor specific looks based on race, gender, and ability. This is not by accident. It is built into how these filters work.

The names of these filters already give clues. Words like "glow" or "flawless" set expectations. They tell users what is considered beautiful. The algorithms behind the filters also play a role. They are trained on data that reflects existing biases. This means they often reinforce outdated or unfair beauty ideals. The platforms that host these filters also influence what is popular. They decide which filters get promoted. This shapes what people see and use.

The problem is that these filters hide their influence. Users might not realize how much they affect their self-image. They might start to feel like they need to look a certain way. This can lead to low self-esteem or even body dysmorphia. It is important to be aware of these effects. We need to question the standards that these filters promote.

To tackle these issues, we need more transparency. Users should know how these filters work. They should understand the biases that might be built into them. This can help people make more informed choices. We also need to rethink what beauty means in the digital world. It is not just about looking perfect. It is about feeling comfortable in your own skin, both online and offline.

BODY POLITICS

The Hidden Power of AR Beauty Filters: How They Shape Our Self-Image

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