BRAND COLLABORATIONS

Jayden Daniels, the Washington Commanders' star quarterback, has just made a big move. He's teamed up with 3 Arts Sports to create his own media production company. This isn't just about football anymore. It's about building a brand that goes beyond the field. Daniels is not just any player. He's the 2024 NFL Rookie of the Year and the 2023 Heisman Trophy winner. He...

Before "Wicked" hit theaters, its signature green and pink scheme was popping up everywhere — from Starbucks drinks to Target aisles. This wasn't by chance. In today's world, where attention is divided among social media feeds and personalized streaming, big marketing budgets alone can’t create waves. Partnerships are key. "Barbie" teamed up with 165 brands last year...