Nov 16 2025TECHNOLOGY
Boosting Ad Clicks: A Smarter Way to Predict What You'll Click
Predicting whether someone will click on an ad is a big deal for online platforms. But current methods have some issues. They don't use enough outside information. And they can't quickly figure out what a person is interested in. A new approach called Large Interest Network (LIN) tries to fix these problems. It uses big language models to create detailed profiles fo...
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