In the world of finance, things don't always go as planned. Banks on Wall Street are now turning to private credit to make a big deal happen. They're helping Novacap Investments Inc. buy Integral Ad Science Holding Corp. , a company that analyzes ads. The plan changed because banks couldn't find enough lenders for a traditional loan. Why? Well, some lenders are worri...
Apple's ad business is growing fast, but the company isn't saying much about it. During a recent earnings call, CEO Tim Cook mentioned that Apple's ad revenue hit a record high. But when asked for details, he stayed quiet. This makes people wonder if Apple is building a big ad business, even though it used to stay away from ads. Apple's Services division, which incl...
When it comes to believing things, our brains can be surprisingly easy to fool. This is especially true in the digital age, where we are constantly bombarded with information from all sorts of sources. Some of these sources are more trustworthy than others. Advertising, for example, is often not the most reliable source of information. Its main goal is to persuade pe...
Google, the titan of search, is facing another legal battle, this time over its advertising business. The Justice Department and several states are accusing Google of being a monopoly in the world of online advertising, claiming it uses its power to drive up prices for advertisers and squeeze revenue from websites. Imagine a world where a single company controls th...
The fate of Google's advertising empire hangs in the balance as the Department of Justice (DOJ) seeks to dismantle the tech giant's alleged monopoly over digital ads. In a closely-watched trial kicking off this week, the government is painting Google as a gatekeeper abusing its power to siphon money from publishers and businesses alike. But wait - isn't the interne...