FAN CRITICISM

Taylor Swift has become a prime target for online scammers using AI technology. Her face and voice are frequently cloned to trick fans into sharing personal information or money. This issue is widespread, with one in ten Americans falling victim to such scams, losing an average of $525. The problem isn't just about money. It's also about trust. Scammers use Swift's ...

In the world of entertainment, dealing with toxic fans has become a significant challenge. Executives and creators often attempt to navigate these difficult situations by amplifying positive voices and avoiding provocative actions that might exacerbate negative reactions. Focus groups, comprised of superfans, are employed to test marketing materials and provide early...