MARKETING STRATEGY

Feb 09 2025LIFESTYLE

Super Bowl Monday Coffee WOW from Starbucks!

Got a craving for a caffeine pick-me-up on Monday? Big news! Starbucks is making a splash by serving up some free coffee the day after the Super Bowl. But why? And how? Well, first off, this perk is all about keeping their loyalty program, Starbucks Rewards, fresh and exciting. Members can score a free tall-sized (12 ounces) hot or iced coffee by activating a cou...

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Feb 02 2025BUSINESS

Who needs McDonald's? Portillo's is taking the crown.

Picture this: A hot dog joint now ranks at the top, as the top dogs. Think of how the group made such a splash in the middle of a tough economic period. Portillo’s owes its success largely to its no-nonsense pricing and hearty portions. Portillo’s is the go-to for those craving something real to munch on They’re all...

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Jan 18 2025TECHNOLOGY

Why Did Nintendo Go Simple with the Switch 2 Name?

Nintendo has finally unveiled its new console, and it's called the Switch 2. You might be thinking, "That's it? " Well, experts say this straightforward name makes a lot of sense. Dr. Serkan Toto from Kantan Games thinks it's a smart move. He says, "Thank goodness Nintendo didn't try to get creative with the name. " Nintendo is known for unique console names like the...

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Oct 12 2024BUSINESS

How Two Beers Won Over Hispanic Consumers

Beer lovers like Riojas from Lansing, Michigan, often see Modelo Especial at family events. This Mexican beer, along with Corona, is part of Constellation Brands' lineup. Constellation has gained a lot of Hispanic customers' loyalty. How? By focusing on them specifically. In 2023, Hispanic buyers made up 32.5% of Constellation's sales, even though they only make up 1...

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