BUSINESS
A Clash Over Clothes: Baristas Push Back on New Dress Code
USA, HanoverThu May 15 2025
Baristas across the United States are making a stand. Over a thousand of them, working at 75 stores, have walked off the job. Their issue? A new dress code that went into effect this week. The company wants them to wear solid black shirts and khaki, black, or blue jeans underneath their iconic green aprons. Before this, baristas had more freedom. They could wear a variety of dark colors and patterned shirts.
The company's goal is to make the green apron stand out more. They want customers to feel a sense of familiarity and warmth when they walk into a store. But the baristas see it differently. They feel the new rules are too strict and don't understand why the company is focusing on this instead of other important issues. They also point out that customers probably don't care about the color of their clothes when they're waiting in long lines.
The union representing these baristas believes the dress code should be something they can negotiate. They feel the company is not listening to their concerns. The union has also criticized the company for selling styles of Starbucks-branded clothing that employees can no longer wear to work. The company has offered two free black T-shirts to each employee, but the baristas are not satisfied with this.
The company, however, says the strike is not having a big impact. They claim thousands of employees are still showing up to work. They also invite the union to come back to the bargaining table to finalize a contract. The union has been trying to organize stores since 2021, but they have not yet reached a contract agreement. This week, the union filed a complaint with the National Labor Relations Board. They allege the company has not bargained over the new dress code.
This situation raises some interesting questions. Should employees have a say in what they wear to work? Is a dress code really that important to a company's image? And how should companies balance their own needs with the needs of their employees? These are not easy questions to answer, but they are important ones to consider.
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questions
Will the new dress code include a 'secret handshake' to make the Starbucks experience even more familiar?
In what ways might the new dress code enhance the customer experience, as intended by Starbucks?
Could the new dress code be a ploy to make baristas more easily identifiable for surveillance purposes?
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