Mbappe Could Become U. S. Sports Brand Game‑Changer
Finance analyst Rob Wilson claims Kylian Mbappe can stand alongside LeBron James and Travis Kelce in the U. S. market. He notes that Mbappe is already a global name, but the NFL and NBA still rule American sports. The Americas account for roughly sixty percent of On's projected sales in 2025. Wilson says the player's age, achievements, and fame can push the brand higher.
Mbappe isn't as familiar to everyday Americans as LeBron or Kelce. However, the 2026 World Cup is boosting soccer's visibility across the country. He says Mbappe can serve as a bridge between the biggest market and the biggest sport.
Wilson argues that Mbappe is the most attractive soccer star for brands. He points out that Ronaldo, Messi, and Salah are near retirement, so they won't stay relevant for long. A new brand can use Mbappe to become part of his rise and claim the next spot in football.
Mbappe plays for Real Madrid, one of the most iconic clubs worldwide. He won a World Cup final and enjoys huge social media reach. His best years are still ahead, especially as the other legends retire. That makes him ideal for a brand that wants to drive the next generation.
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