The Chicken Revolution: Why Young People Are Switching from Burgers
The burger, once a staple in American fast food, is facing tough competition from the chicken sandwich. This shift is not just a fad but a reflection of changing consumer preferences, especially among Gen Z. The demand for chicken sandwiches has been on the rise, with more chicken restaurants opening and burger joints closing. Between 2019 and 2024, around 2, 800 ne...