BUSINESS

A Hero for Small Businesses

New York City, USAFri Jun 27 2025

In the heart of New York City, amidst the chaos of the COVID-19 pandemic, one individual made a significant impact. Saint Hung, the head of a financial tech company, led his team to assist over 35,000 Asian American-owned businesses. Their support included:

  • Protective gear
  • Financial advice
  • Digital tools
  • Resources in multiple languages

A Gathering of Gratitude

Recently, around 200 influential figures gathered to honor Hung. They recognized his immense contributions in supporting small businesses during the pandemic's peak.

A Restaurant Owner's Story

Katrina Liu, a 35-year-old restaurant owner, shared her journey. Hung's assistance enabled her to open not one, but two more restaurants post-outbreak. She highlighted Hung's Zoom meetings, where he taught business owners:

  • How to apply for loans and grants
  • Provided free point-of-sale systems

Michael Min, owner of a rice noodle restaurant, echoed Liu's sentiments. He emphasized that restaurant owners often struggle with government applications. Professional guidance is crucial, and Hung provided just that.

The Impact of the Pandemic

During the pandemic, Asian-owned businesses saw sales drop by up to 60%. Many faced challenges in obtaining government aid. However, Hung's company thrived, even opening a new office in Manhattan.

A Lifeline for Small Businesses

Hung acknowledged the uncertainties of running a small business. His company offered a lifeline to many. He hopes to continue supporting small businesses in the future.

questions

    What's the secret ingredient in Saint Hung's point-of-sale systems that made them so irresistible to restaurant owners?
    What measures were taken to ensure that the financial guidance and resources provided were accessible to all Asian American-owned businesses, including those with language barriers?
    Did Saint Hung's team have a secret handshake or a special code word to unlock all the free resources?

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