A Legacy Meets Liquid Gold

Stetson, a legendary lifestyle brand, has been a symbol of the American West for 160 years. Its iconic cowboy hat is instantly recognizable, evoking the pioneering spirit of the Wild West. But now, Stetson is teaming up with a renowned whiskey maker to create a unique bourbon experience.

This Kentucky Straight Bourbon is a 100-proof high-rye offering, sourced from Bardstown, Kentucky. It's a blend of whiskies matured for a minimum of seven years, resulting in a rich, caramelized apple aroma and a creamy texture on the palate. The whiskey is a collaboration between Green River Distilling Company and Bardstown Bourbon Company, two labels that share common ownership.

Stetson's CEO, Robert Dundon, says the partnership is a natural fit, given the brand's long history of being part of the American West. 'Bourbon has always been part of that same tradition, woven into the same ranches, saloons, and gatherings our hats have been part of,' he explains. The whiskey's vintage-like packaging, featuring a depiction of The Last Drop from His Stetson, adds to its authenticity.

The whiskey is available online, direct-to-consumers, and will soon be available in physical stores in Texas. With its unique blend of tradition and modernity, this bourbon is sure to delight discerning customers.