A Legacy on Ice: The Future of Minnesota's Pioneer Dairy Queen

The oldest Dairy Queen in Minnesota is still waiting for a new owner. The Spratte family decided to sell their Dairy Queen on Broadway in Rochester, MN, in March 2024. This isn't just any Dairy Queen; it's a piece of history. LeRoy Spratte started it all back in 1947. He was from Cedar Rapids, Iowa, and saw an opportunity in the soft-serve ice cream craze. He bought the franchise rights for three counties in Minnesota and opened the first DQ in the state. The Dairy Queen has been a family affair ever since. Tim Spratte, LeRoy's grandson, took over in 1996. After nearly 30 years, he's ready to retire. The business has been closed since last summer, and it doesn't operate during the winter months. This classic walk-up DQ has a lot of charm, but it also comes with some challenges. The entire business, including the land and franchise rights for three counties, is up for sale. The asking price is $1. 4 million. It's a big decision for any buyer. They'll need to consider the seasonal closure and the potential to expand the franchise. The Dairy Queen is more than just a business; it's a tradition. It's a place where memories are made, and families come together. The right buyer could keep that tradition alive and even grow it. It's a big responsibility, but it's also a big opportunity. The future of this iconic Dairy Queen is in the hands of its next owner. Will they choose to keep the tradition going, or will this piece of history fade away? Only time will tell. The Dairy Queen has been a staple in the community for decades. It's more than just a place to get ice cream; it's a gathering spot. It's a place where people can relax and enjoy a treat. The Dairy Queen has seen generations come and go, and it's become a part of the community's identity. The next owner will have big shoes to fill, but they'll also have the chance to make their own mark on this historic business. It's a unique opportunity, and it's one that could shape the future of this iconic Dairy Queen.