A New Chapter for Olin’s Innovation Leader

Markus Baer, who heads executive education and teaches about how people behave in groups at Olin Business School, was named the Knight Family Professor on February 18. The ceremony happened in the Charles F. Knight Center, a building that already carries the Knights’ name. Baer shared that this title is more than a career step; it reminds him of his own journey. He grew up in Germany, then moved to the United States with little more than a few suitcases and a cheese grater. He credits the opportunities he found at Olin for shaping his path. The Knights—Joanne and her late husband Charles—have long supported the school. Their philosophy, described by Baer as “prepared mind, ” stresses careful planning and creative experimentation to stay ahead of technology changes. Baer’s research backs this idea: creativity comes from hard work, testing ideas, and sticking with the process. During the event, Dean Mike Mazzeo spoke about Baer’s role in expanding Olin’s executive programs worldwide. He also highlighted that Mazzeo himself holds a Knight Family Professorship, showing how the family’s gifts influence many parts of the university.The Knights have given to many areas: business education, health research centers, and campus buildings. Their daughter accepted the medallion for them, continuing a family tradition of service. Baer’s academic background began in psychology at a German university. He earned his Ph. D. in organizational behavior from the University of Illinois, then joined Olin in 2006. His studies focus on how context shapes creativity and innovation, with many papers published in top journals. He also serves as an editor for several academic magazines. Beyond research, Baer is known for teaching. He has won consecutive awards and was named one of the world’s top 40 business professors under 40. When he isn’t in a classroom, he hikes worldwide with his wife Alyssa. The Knights’ legacy extends beyond Olin. Charles was a long‑time CEO of Emerson Electric and helped shape WashU’s board. Joanne has worked with Alzheimer’s, deaf education, and cancer research groups. Their generosity earned them honorary degrees and several university honors.