ENTERTAINMENT

A New Streaming Star Rises in Africa

Lagos, NigeriaTue Aug 05 2025

Mo Abudu, a well-known media boss, is making waves again. This time, she's launching EbonyLife on Plus, a new streaming service. It's not just another Netflix or Amazon. This platform is all about African stories, shows, and lifestyles.

A Big Deal for African Media

It's a big deal because many global streamers have pulled out of Africa recently. Abudu's company, EbonyLife, started as a TV network in 2012. It has since grown into a major player in African film and TV. They've worked with big names like Sony Pictures and Netflix. Their shows, like "Blood Sisters" and "Òlòtūré", have been huge hits.

What Makes EbonyLife on Plus Different?

EbonyLife on Plus is different. It's not trying to compete with the big guys. Instead, it's focusing on what makes Africa unique. The platform will feature:

  • African fashion
  • Dance classes
  • A podcast adapted from Abudu's old talk show, "Moments With Mo"

Launch and Content

The service will launch in September. It will have a mix of:

  • New and classic African movies
  • Some shows from Sony Pictures

Abudu is also talking to investors to raise more money for the project.

Belief in Africa's Potential

Despite global streamers leaving Africa, Abudu believes in the continent's potential. She points to the success of "Baby Farm", a co-production that topped Netflix charts in several countries. She also sees the upcoming takeover of MultiChoice by Canal+ Group as a positive sign for Africa's media future.

Beyond Streaming

Abudu isn't stopping at streaming. EbonyLife is also:

  • Opening a cinema for African films in South London
  • Working with international partners like Idris Elba, Starz, and Lionsgate

With all these projects, Abudu is proving that African stories are worth telling and watching.

questions

    How might the focus on younger female demographics and e-commerce impact the diversity and inclusivity of content on EbonyLife on Plus?
    If EbonyLife on Plus were a person, what would its dating profile say to attract subscribers?
    Is the sudden interest of global streamers in African content a genuine appreciation for African stories, or is it a strategic move to tap into a new market before exploiting it?

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