A New Way to Display Photos: Aura's Cordless E-Ink Frame

Features and Specifications

• Price: $499
• Display: 13-inch color e-paper display
• Technology: Similar to Kindle e-readers
• Colors: Six primary colors (white, black, red, yellow, green, blue)
• Resolution: 1600 x 1200
• Battery Life: Up to three months on a single charge
• Dimensions: 13.3 inches
• Modes: Portrait or landscape
• Connectivity: USB-C port
• Additional Features: Front light, sensors, dithering algorithm, app-controlled schedule

Design and Usability

• Design: Traditional photo frame aesthetic
• Included Accessories: Wall-mounting kit, stand, charging cord
• Photo Loading: Screen flashes in yellow-ish light during updates (occurs overnight)

Company Background

• Sales: Double-digit millions of frames sold
• Profitability: Profitable
• App Usage: Billion photos shared on its app
• Focus: Private social networks, underserved and poorly monetized by ads
• Status: Startup, developing new products and app updates

Key Points

• Cordless Design: Perfect for living room walls or stairwells
• Spectra 6 Technology: Vibrant colors and better contrast
• Front Light: Subtle, noticeable only in dark rooms
• Dithering Algorithm: Enhances color blending
• Sensors: Turn off light when no one is around
• App Control: Set your own on/off schedule