CELEBRITIES

A Power Couple's Fitness Journey: Jonathan Majors and Meagan Good's New Venture

USATue Jul 08 2025

A New Venture in Fitness and Wellness

Jonathan Majors and Meagan Good are not just a couple; they're now business partners too. They've launched a fitness brand called "Honor Culture." It's not just about working out; it's about taking care of your mind, body, and community.

The Launch

They shared some black and white photos on Instagram. They were working out and looking super fit. The caption said, "Something’s coming… Stay tuned @h0n0rculture." The brand's tagline is "Honor Your Healing. Honor Your Story." They plan to have wellness events, digital content, and fitness clothes.

Their Journey

Majors and Good got married this year. They got engaged last year. Their relationship started when Majors was going through a tough time. He had a domestic violence trial with his ex-girlfriend Grace Jabbari.

In March, Majors talked about how Good stood by him during his court case. He said she lost some endorsement deals and invitations because of her support. He admitted it was a big sacrifice for her.

Majors also talked about their relationship. He said they have honest moments. They admit when things aren't perfect. He said, "We’re in a relationship, now we’re in a marriage. We have moments of like, ‘Hey babe, it’s cool. I love you more than I can imagine, but this ship’s going down, ’"

A Business Built on Trust

Starting a business together makes sense for them. They're taking control of their personal brands and their story.

questions

    Will the couple's fitness brand include a line of workout clothes that are as hard to resist as their on-screen chemistry?
    How do Jonathan Majors and Meagan Good plan to differentiate their fitness brand, 'Honor Culture,' from existing wellness brands in the market?
    What measures will 'Honor Culture' take to ensure the mental health resources they provide are accessible and effective?

actions