A Powerful Return: Ram Brings Back the TRX

Ram is bringing back its high-performance TRX pickup truck. This time, it's even more powerful. The new 2027 Ram 1500 SRT TRX will hit the market late in 2026. It will cost around $100, 000. This truck first appeared in 2021 but was discontinued in 2024. The company stopped making it because it wanted to focus less on V-8 engines. The TRX is known for its speed and power. It has a supercharged 6. 2-liter "Hellcat" gas engine. This engine can produce 777 horsepower and 680 foot-pounds of torque. Ram claims it's the fastest and most powerful gas-powered pickup truck in the world. It can go from 0 to 60 mph in just 3. 5 seconds. Its top speed is 118 mph. Despite its high price, the TRX is important for Ram. It's a "halo" model. This means it's a high-end vehicle that draws attention to the brand. It can also boost sales of other Ram models. Ram's CEO, Tim Kuniskis, is leading this turnaround. He has big plans for the brand. He aims to make more than 25 announcements by next year. These include returning to NASCAR and bringing back the Hemi V-8 engines.The return of the TRX is part of a bigger strategy. Stellantis, Ram's parent company, is focusing on reviving its U. S. sales. Sales have been falling since 2021. The company is also facing changes in fuel economy regulations. These regulations have been weakened or removed. Kuniskis says this will help sales. But he's going ahead with his plans regardless. Ram isn't the only brand under Stellantis looking for a comeback. Jeep is also working on a turnaround. Jeep's sales have been declining since 2018. The "Jeep reset" plan includes repositioning the brand's pricing and models. It also includes streamlining the product lineup. New Jeeps include a resurrected Cherokee midsize SUV and an all-electric Recon. Jeep's CEO, Bob Broderdorf, says the brand remains profitable despite the changes. The future looks promising for both Ram and Jeep. Kuniskis says both brands are moving in the right direction. Broderdorf believes Jeep will grow healthy. The coming years will be crucial for Stellantis. They need to conquer buyers from other brands. The auto industry is strong, and Stellantis aims to get its share.