BUSINESS
A Sweet Change at Hershey: New CEO Brings Fresh Flavors
USA, MiamiTue Jul 08 2025
Kirk Tanner, who recently led Wendy's, is now taking the helm at Hershey. This move comes as Michele Buck steps down after nearly two decades with the company.
Tanner's Impressive Background
- Over three decades at PepsiCo, overseeing their North American beverages division.
- Brings a wealth of experience in snacks, drinks, mergers, and innovation.
- Seen as a strategic move for Hershey, with expertise in scaling operations and driving commercial success.
Buck's Retirement and Transition
- Buck's retirement was announced earlier this year.
- Will stay on as an advisor until the end of 2024 to ensure a smooth transition.
- Wendy's has named Ken Cook as interim CEO.
- Cook, who has been CFO since 2024, brings experience from UPS.
- Wendy's board is now searching for a permanent replacement.
Future Implications
- Hershey's direction under Tanner's leadership is uncertain but promising.
- His background in beverages and snacks could push Hershey towards new markets or innovative products.
- Experience in mergers and acquisitions may lead to exciting developments.
- Wendy's transition is a test, with Cook's interim role crucial for maintaining stability.
- Both companies face challenges, but these changes could bring fresh opportunities.
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questions
What specific strategies does Kirk Tanner plan to implement at Hershey to drive growth and innovation?
What are the key differences between the fast-food industry and the consumer packaged goods sector that Tanner will need to navigate?
What potential conflicts of interest might arise from Tanner's previous roles at PepsiCo and Wendy's?
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