BUSINESS

A Sweet Change at Hershey: New CEO Brings Fresh Flavors

USA, MiamiTue Jul 08 2025
Kirk Tanner, who recently led Wendy's, is now taking the helm at Hershey. This move comes as Michele Buck steps down after nearly two decades with the company. Tanner's background is impressive, with over three decades at PepsiCo, where he oversaw their North American beverages division. His shift to Hershey is a return to the consumer goods sector, bringing a wealth of experience in snacks, drinks, mergers, and innovation. Tanner's appointment is seen as a strategic move. Mary Kay Haben, chair of Hershey's CEO search committee, highlighted his leadership skills and industry passion. His expertise in scaling operations and driving commercial success makes him a strong fit for Hershey's future. Buck's retirement was announced earlier this year. She will stay on as an advisor until the end of 2024, ensuring a smooth transition. Meanwhile, Wendy's has named Ken Cook as interim CEO. Cook, who has been CFO since 2024, brings his own set of experiences from UPS to the role. Wendy's board is now on the hunt for a permanent replacement. This leadership change raises questions about Hershey's direction. With Tanner's background in beverages and snacks, he might push Hershey towards new markets or innovative products. His experience in mergers and acquisitions could also lead to exciting developments. For Wendy's, this transition is a test. Cook's interim role will be crucial in maintaining stability. The search for a new CEO will determine the company's path forward. Both companies face challenges, but these changes could bring fresh opportunities.

questions

    What are the key differences between the fast-food industry and the consumer packaged goods sector that Tanner will need to navigate?
    How does Kirk Tanner's experience at PepsiCo and Wendy's prepare him for the challenges at Hershey?
    What are the risks and opportunities associated with Tanner's lack of direct experience in the chocolate industry?

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