Adobe's AI Tools Hit Mobile Phones

Adobe has been expanding its AI tools. The company has made a big move by bringing its Firefly AI app to both iOS and Android. This app lets users create images and videos using AI models. It is not just Adobe's own models. The app also includes models from other big names like OpenAI, Google, and Flux. Users can start projects on their phones and save them to the cloud. This means they can access their work from any device. The app also lets users edit images in smart ways. They can fill in parts of an image or expand it using AI. This is pretty cool for people who like to create things on the go. Adobe is also adding more third-party models to the mix. This includes models from Black Forest Labs, Ideogram, and Runway. The idea is to give users more options and flexibility. Adobe's Firefly Boards is getting an update too. This tool lets teams work together on whiteboards. Now, it can also generate videos. This is useful for brainstorming and presenting ideas. The company has seen a lot of use for its AI features. Users have created over 24 billion media assets with Firefly models. This shows that people are really into AI tools. Adobe's AI features have also helped bring in new subscribers. The number of first-time subscribers has gone up by 30% each quarter. This is a big deal for Adobe. It shows that AI is a big draw for new users. The company is clearly betting big on AI. It is investing a lot in making its tools better and more accessible. This is good news for creators who want to use AI in their work. But is this enough? Adobe is not the only player in the AI game. Other companies are also coming up with new tools. Adobe needs to keep innovating to stay ahead. Users have high expectations. They want tools that are easy to use and powerful. Adobe has to deliver on both fronts. It is a tough challenge, but Adobe seems up for it.