AI and Creativity Take Center Stage at CES 2026

CES 2026 is buzzing with tech wonders like singing lollipops and robot butlers, but the real showstopper is the deep dive into how AI is shaking up the entertainment world. Over 25 panels are zeroing in on how Hollywood and digital creators are navigating this brave new world of artificial intelligence. AI has been a hot topic in Hollywood, with many creatives wary of the tech giant's rapid advancements. The debut of Tilly Norwood, the first AI actor, sparked quite the debate about copyright and originality. But not everyone is against AI. Dwayne Koh, head of creative at Leonardo. ai, sees AI as a tool to democratize storytelling. He believes AI levels the playing field, giving everyone a shot at telling their stories.Hannah Elsakr, Adobe's vice president of generative AI, drew parallels to the Photoshop panic of the '90s. She thinks AI is just another tool in the creative toolkit, one that can boost creativity rather than stifle it. The conversation also touched on influencers and their growing role in traditional entertainment. Brad Haugen, executive vice president at Lionsgate and 3 Arts, sees these creators as the next big thing, not just marketers but potential visionaries. The entertainment tech on display is just as impressive. From smart TVs to AI-powered headphones and even a sound chair, the future of entertainment is looking pretty high-tech. Amazon's Alexa. com is the latest addition, offering personalized movie and TV recommendations, making binge-watching easier than ever.