AI Hype: Why Tech Companies Might Be Overestimating Consumer Interest

Dell recently made a surprising admission: most PC buyers aren't interested in AI features. This is a big deal because AI has been a major selling point for tech companies, including Apple, for years. At a recent event, Dell's head of product, Kevin Terwilliger, shared some insights. He said that consumers don't buy PCs based on AI capabilities. In fact, AI might be confusing potential buyers rather than helping them understand the product better. This is a big shift from Dell's approach last year. They've realized that constantly pushing AI in their marketing isn't helping sales. Instead, it might be turning people away.This news isn't shocking. Many people outside the tech world aren't excited about AI. They might even be skeptical or fearful of it. Tech companies need to cater to different audiences. There are general consumers, tech enthusiasts, and investors. For years, the latter two groups have praised companies for focusing on AI. But now, Dell's change in strategy might be a sign that the AI hype is starting to fade. It's interesting to see how tech companies will adapt to this shift. Will they continue to push AI, or will they start focusing on other features that consumers actually care about?