AI Shopping Gets Real: Amazon's New Lens Live Feature

Amazon has just rolled out a new way to shop using AI. It's called Lens Live. This tool lets you point your phone at something you see in the real world. Then, it shows you similar products from Amazon. It's like having a shopping assistant in your pocket.

Lens Live: A New Shopping Experience

Lens Live is not replacing the old Amazon Lens. Instead, it adds a real-time feature. You can see products in a swipeable list at the bottom of your screen. This makes shopping more interactive and fun.

Amazon's AI Shopping Tools

Amazon is not new to AI shopping. They have other tools too:

Rufus, an AI shopping assistant.
AI-powered shopping guides.
Enhanced product reviews.

These tools help shoppers make better choices.

Powered by Machine Learning

Lens Live is powered by Amazon's machine learning services. It uses Amazon SageMaker and OpenSearch. This makes the tool fast and accurate. It's like having a super-smart shopping buddy.

Quick and Easy Shopping

With Lens Live, you can:

Tap on any item in your camera view.
Add it to your cart.
Save it to your wish list.

It's a quick and easy way to shop.

Rufus Integration

Rufus, the AI shopping assistant, is part of Lens Live. It gives you:

Product summaries.
Suggested questions.

This helps you learn more about the items before buying. It's like having a mini-research tool right in your shopping app.

Availability

Lens Live is now available on the Amazon Shopping app for iOS. It's rolling out to tens of millions of U.S. shoppers first. Amazon hasn't said if it will expand to other countries yet.

Smart Shopping with AI

This new feature is all about making shopping easier. It lets you:

Compare prices.
Find deals while you're out shopping.

It's a smart way to shop, using the power of AI.