AI: The Creative Partner You Didn't Know You Needed

AI is changing the game for creatives. It's not taking over, but it's making things faster and easier. Think of it like a supercharged engine in a race car. It helps creatives go faster, but the driver is still in control. AI is great for brainstorming. It can help when you're stuck. Joe Lazer, a marketing expert, uses AI to get ideas flowing. He says it helps him make leaps he wouldn't have thought of alone. AI can also help with personalization. Shergul Arshad from Aston Martin F1 Team uses AI avatars to talk to fans in different languages. It's like having a translator that knows your brand inside out. Once the idea is there, AI can help make it happen. Justin Johnson, a marketing expert, uses AI to sort through partnership ideas. It helps him decide which ones are worth pursuing. Don McGuire from Qualcomm says AI writing tools have saved his team a lot of time. It's like having a helper that never gets tired. But AI needs data to work well. Karen Wood from Treasure Data says brands need to use AI to connect with people on a personal level. Rafa Flores, also from Treasure Data, says AI lets brands try new things quickly. If it doesn't work, no big deal. They can try something else. But humans are still important. Elizabeth O'Brien from IBM says AI should handle the data, so humans can focus on the heart of the matter. Kristina Windham from Milk Makeup says humans need to make the final call on brand partners. It's about keeping the brand's voice real and true. And honesty is key. Don McGuire says consumers can tell if you're trying to fool them. Joe Lazer agrees. If a brand is open about using AI, it can actually build more trust.