BUSINESS
Airbnb's New Way to Travel
Wed May 14 2025
Airbnb has just rolled out some exciting new features. Users can now book personal services and unique experiences directly through the app. This is a big move for the company, aiming to broaden its appeal and what it offers to customers.
The new additions are split into two main groups: "services" and "experiences. " Think private chefs, relaxing massages, personal training sessions, hair and makeup artists, photography services, and more. These can be booked alongside an Airbnb stay or as standalone bookings.
The launch includes 10 different categories available in 260 cities. The plan is to keep growing, adding more services and expanding to new locations. Airbnb is being careful, though. They're thoroughly checking out the vendors, making sure they have the right skills and experience. On average, the selected vendors have about 10 years of experience under their belts.
The idea is to blend the best of both worlds. Hotels offer services, while Airbnbs provide unique spaces. Now, Airbnb wants to give users both. This could make Airbnb stays even more special and appealing.
This isn't a surprise, though. Airbnb has been talking about investing big bucks to launch and grow new businesses. Analysts see these new features as a smart move. They could help smooth out the ups and downs of the travel business, since users don't have to travel to use these services.
However, it's important to think critically about this. While these new features might make Airbnb more attractive, they could also change the original appeal of the platform. Airbnb started as a way to find unique, local accommodations. Adding more services might make it feel more like a traditional hotel booking site. It will be interesting to see how users react and if these changes stick.
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questions
What measures will Airbnb take to protect user data and privacy when booking these new services?
What happens if the personal trainer booked via Airbnb starts giving workout tips in a foreign language?
What long-term impact will these new services have on the local economies of the cities where they are offered?
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