TECHNOLOGY

AI's Big Bet: Is Bigger Always Better?

San Francisco, USAThu Oct 23 2025

Big tech companies are investing heavily in massive AI systems, believing that size equates to smarter AI. However, not everyone agrees with this approach.

The Case Against Bigger AI Models

Some experts argue that simply scaling up AI models isn't the best way to improve them. They advocate for AI that learns from real-world experiences, not just vast amounts of data.

Sara Hooker's Perspective

Sara Hooker, a former employee of Cohere and Google, now leads Adaption Labs. Her company aims to develop AI systems that can learn and adapt independently.

  • Current AI systems struggle with learning from mistakes. If an AI makes an error, it often repeats the same mistake without improvement.
  • Customizing AI for specific business needs can be costly. For instance, OpenAI reportedly charges millions for such services.

Hooker envisions AI systems that learn from their environment, making AI more accessible and affordable.

The Debate on AI Scaling

Adaption Labs isn't alone in questioning the scaling AI models approach. Some researchers have found that bigger AI models may not always be better, with diminishing returns on investment.

Exploring New AI Frontiers

  • AI reasoning models are being developed, which take more time and resources but can push AI capabilities further.
  • Adaption Labs aims to prove that learning from experience can be more effective and cheaper than scaling AI models.

Sara Hooker's Vision

  • Experience in building small AI models has shown that they can outperform larger ones in certain tasks.
  • Advocating for accessible AI research, Hooker has hired researchers from diverse regions, including underrepresented areas like Africa.

Potential Implications

If Hooker and Adaption Labs are correct, their findings could revolutionize the AI industry, challenging the current focus on bigger, more expensive AI models.

questions

    If AI models are going to adapt and learn, should we start teaching them how to avoid stepping on LEGOs?
    How can we balance the need for advanced AI capabilities with the ethical considerations of real-world learning and adaptation?
    What evidence supports the claim that scaling AI models is reaching its limits?

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