AI's New Rules: What Happens When the Dead Can't Say No?

OpenAI's Sora 2, a tool that creates super realistic videos from text, has updated its rules. Now, it won't let users make videos of real people or copyrighted characters without permission. This change came after many celebrities and creators complained. They didn't like seeing their faces and voices used without their okay. One actor, Bryan Cranston, was happy about the new rules. He said it's important to protect performers from misuse. But not everyone is covered by these new rules. Videos of dead celebrities, like Robin Williams and Michael Jackson, are still being made. Some families, like Martin Luther King Jr. 's, have asked for their loved ones to be left out. But others, like Zelda Williams, have had to publicly ask people to stop. There's a big problem here. The rules don't protect everyone equally. People with big estates can ask to be left out. But what about those who don't have that kind of power? It's not fair. AI can change how we see people, even after they're gone. It could turn a good person into a bad one in a video. Is that right? It's a slippery slope. AI videos are everywhere now. Some are easy to spot, like rabbits jumping on trampolines. Others are harder to believe, like babies walking from birth. It's getting tough to know what's real. One expert, Vasant Dhar, says using people's faces in AI content isn't clearly fair. There's too much gray area. He thinks the rules should be clearer to protect everyone. OpenAI says they believe public figures and their families should control how their faces are used. But for now, the rules are still not perfect. They leave many people, especially the dead, vulnerable. It's a big issue that needs more thought and better rules.