Amazon's Fire TV Gets a Fresh Look and New TVs

Amazon has given its Fire TV a makeover. The new design is cleaner and easier to use. It puts the focus on the content you want to watch. The update also includes a new Fire TV app. Plus, Amazon is launching its own televisions called Ember Artline TVs. The new Fire TV interface is simpler. It has rounded corners, different colors, and more space between items. This makes it less cluttered. You can now see more apps on the home screen. The navigation is also easier. It has clear categories like Movies, TV, Live TV, Sports, and News. The new design also makes it faster to find what you want to watch. It shows you content from the services you use. It also suggests new movies and shows. The live TV tab organizes live content from different services. The sports section shows live games and other sports content.Amazon's new TVs, the Ember Artline TVs, look like art when they're not in use. They come with different frames to match your room's style. The TVs have 4K QLED screens. They also support Dolby Vision, HDR10+, and Wi-Fi 6. You can choose from 10 different frame options. The TVs also come with access to over 2, 000 pieces of free art. You can also use your own photos. Alexa+ is built into the Fire TV. It allows you to ask questions, find content, and do things like call an Uber. The AI service will be included with a Prime subscription. The new Fire TV interface and mobile app will start rolling out in February. It will come to more countries and devices later this spring.