AMC Theatres Boosts Free Membership Plan to Lure Movie Lovers

Ever wondered why going to the movies is so much fun? Well, AMC Theatres has a new trick up their sleeve to make your moviegoing experience even better. They've just added a special level to their free Stubs Insider loyalty program. If you watch at least 8 movies or collect 5, 000 AMC Stubs points in a year, you'll get some awesome perks. These include double points for every dollar spent, free online ticket fees for buying 4 or more tickets at once, a free large popcorn and drink on your birthday, free upgrades on popcorn and drinks, and a special priority lane just for you. You might be thinking, "That's great, but how long do these perks last? " Well, once you reach this super status, it sticks with you for the rest of the year and the entire next year. Pretty cool, right? AMC first started this Stubs program back in 2012, offering basic benefits for free. Now, they're stepping it up with this new AMC Stubs Premiere GO! Status. You can keep track of your visits and points on the AMC Theatres app or website. Ellen Copaken, AMC's marketing boss, said, "AMC Stubs has always been a big deal in the entertainment world. It lets us make moviegoing even better and reward our loyal fans. " She added, "This new status is our way of saying thanks to our dedicated movie lovers. We want to keep giving them the best value and convenience. " AMC isn't stopping there. They have other membership tiers too. For example, AMC Stubs Premiere costs $17. 99 a year and gives you 5x points for every dollar spent. And if you're a real movie buff, AMC Stubs A-List lets you watch up to three movies each week in all formats, including Imax and Dolby Cinema, for one monthly price. So, are you ready to upgrade your movie experience?