Apple Watch: 10 Years of Nudging You to Move

The Apple Watch is turning 10. No, there won't be a big party. Instead, Apple is using the date to push people to get active. April 24th is now "Global Close Your Rings Day. "It's a day when Apple Watch users are encouraged to complete their daily activity goals. This includes moving, exercising, and standing for a set amount of time. If they do, they'll get a special badge and some fun stickers for their messages. There's even a physical pin to collect at Apple Stores. This isn't the first time Apple has used rewards to motivate users. They often tie these rewards to holidays or special events. But what about those who aren't big on fitness challenges? Apple has some data to back up the benefits. Their studies show that people who regularly close their rings report better sleep, lower resting heart rates, and less stress. So, why the low-key celebration? The Apple Watch is always pushing users to meet their activity goals. This anniversary is just another nudge in that direction. It's a smart move, really. Instead of a one-time event, Apple is using the anniversary to reinforce a ongoing habit. Plus, it's a clever way to remind people of the health benefits of staying active. Think about it. Most people have a smartphone. Many of those people also have a smartwatch. These devices are always with us, always connected. They track our steps, our heart rate, our sleep. They nudge us to move more, sit less. They're not just gadgets. They're tools for better health. And that's something worth celebrating, every day.