TECHNOLOGY
Apple's AI Magic: What's New and What's Next?
Cupertino, California, USAThu Feb 27 2025
Apple's AI features, known as Apple Intelligence, are making waves across iPhones, iPads, and Macs. These tools are designed to make life easier by using artificial intelligence to enhance how we interact with our devices. Let's dive into some of the coolest features that are already available and what's coming down the pipeline.
First off, there are tools to help you write better. You can use systemwide tools to proofread, rewrite, or reformat your text. This is great for students or anyone who needs to write a lot. Imagine having a personal editor right on your device!
Ever taken a photo and wished you could remove an unwanted object? With Apple Intelligence, you can easily clean up your photos. Just imagine editing out that random person who photobombed your shot.
Speaking of photos, you can now create a Memory movie in Photos. Just type a description, and AI will create a new Memory movie on demand. It's like having a personal filmmaker at your fingertips.
Finding the right photos and videos can be a hassle, but not anymore. Apple's AI-powered natural language search in Photos makes it easy to find exactly what you're looking for. It's like having a personal assistant for your photo library.
Notifications can be overwhelming, but Apple Intelligence is changing that. With AI summaries, you get more actionable and helpful notifications. This means you won't miss out on important alerts, but you won't be bothered by the little stuff.
Siri has gotten a major upgrade. The new and improved Siri has a more natural voice, a new look and feel, and can even handle more complex requests. Plus, you can type to Siri if you prefer not to speak. This is a game-changer for accessibility.
Email can be a mess, but Apple Intelligence is here to help. Priority messages in Mail put the most important emails front and center. No more digging through spam to find what's important.
Smart Reply in Mail and Messages suggests replies that are better than ever. This feature is perfect for those who are always on the go and need to respond quickly.
Summaries in Mail and Messages give you more informative summaries than a simple excerpt. This is great for long threads where you just want the key points.
Focus modes are getting smarter. With Reduce Interruptions Focus, you stay undistracted, except when something's actually important. This is perfect for when you need to get work done without constant notifications.
Intelligent Breakthrough & Silencing in Focus takes it a step further. It only allows important alerts through, so you won't be bothered by minor notifications.
iOS 18. 2 brings some exciting new features. Genmoji lets you make your own custom emoji for use in any app. This is perfect for adding a personal touch to your messages.
ChatGPT is now integrated into Siri. You can query ChatGPT directly, which is great for getting quick answers to complex questions.
Image Playground lets you create original AI images in animation or illustration styles. This is perfect for artists or anyone who loves to create.
Visual intelligence uses the iPhone’s Camera Control or Action button to get relevant info from your physical environment. This is like having a personal assistant that can see and understand the world around you.
Image Wand turns your sketches or notes into beautiful illustrations in the Notes app. This is perfect for artists or anyone who loves to doodle.
Compose with ChatGPT lets OpenAI’s assistant draft original text from scratch inside any app. This is great for writers or anyone who needs help with their writing.
Custom rewrites let you ‘Describe your change’ for custom AI rewrites. This is perfect for students or anyone who needs to rewrite text.
iOS 18. 3 brings more visual intelligence upgrades. You can add an event to Calendar from a poster or flyer. This is perfect for busy people who need to stay organized.
Visual intelligence can also easily identify plants and animals. This is great for nature lovers or anyone who wants to learn more about the world around them.
iOS 18. 4 is currently in beta, so its Apple Intelligence features could change before the public launch in April. However, right now the update includes Priority Notifications, which show important notifications in a separate, more prominent section on the Lock Screen. This is perfect for people who need to stay on top of important alerts.
Image Playground now offers a sketch style, joining Animation and Illustration. This is great for artists or anyone who loves to create.
Vision Pro support is coming with visionOS 2. 4, which will release alongside iOS 18. 4 in April. This brings Apple Intelligence support to Vision Pro for the first time. This is exciting for anyone who loves cutting-edge technology.
Apple is just getting started with its Apple Intelligence rollout. The company is expected to announce many new AI features at WWDC in June ahead of their arrival in iOS 19 and beyond.
Whether you’re a fan of the current AI features or couldn’t care less, Apple Intelligence is sure to change your device use over time as more capabilities debut and integrate deeply with the iPhone’s core functionality.
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How does the 'Visual intelligence' feature in iOS 18.4 help users interact with their physical environment?
Will the 'Visual intelligence' feature be able to identify your pet's favorite toy?
Can the 'Image Playground' feature create a realistic portrait of your imaginary friend?
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