Apple's AI Strategy: What to Expect at WWDC 2025

Apple's Worldwide Developers Conference (WWDC) 2025 is all set to start soon. The tech giant is expected to unveil significant changes to its operating systems. However, one analyst believes that Apple will not show off any groundbreaking AI technology at this event. Instead, the company might focus on how its existing strengths can enhance user experiences. Apple has always been strong in software, but its AI capabilities are not as impressive. This is a bit surprising, given the company's massive value. At WWDC 2025, Apple might not reveal any major AI breakthroughs. However, the company's ecosystem, which includes its software, products, and chips, could give it an edge over competitors. The analyst predicts that updates to the user interface and operating system will be secondary. Instead, Apple's AI strategy will be the main focus. Unfortunately, Apple might not introduce any new AI features. Instead, it could provide a timeline for how its AI features will work on devices. Apple has faced legal trouble for misleading ads about its Siri features. This conference could be a chance for Apple to fix past mistakes and show its commitment to AI. The company might also give developers tools to add AI to their apps and improve privacy and security. Apple is behind in the generative AI space. However, its strengths in software, design, and chip development could help it catch up. These strengths might ensure that Apple's hardware offers effective AI services. But, it's not clear if Apple will offer anything truly new at WWDC 2025. The rollout of previously promised features might still be on the horizon.