Apple's CEO and Trump: A Unique Business-Politics Friendship

In the ever-changing world of US politics and business, one relationship stands out: the one between Apple CEO Tim Cook and President Donald Trump. This bond, forged through personal interactions and shared interests, serves as a model for other tech leaders. Cook didn't follow the usual lobbying route. Instead, he picked up the phone and invited Trump to private dinners. This direct approach helped him connect with Trump in a way many other CEOs couldn't. Cook focused on areas where Apple's goals matched Trump's agenda. For example, in 2017, when Trump was planning tax cuts, Cook suggested Apple would boost US investment if they could bring back overseas cash at a lower tax rate. This aligned with Trump's economic goals and was later praised by Trump as a win for his tax policy. In 2019, Apple faced potential tariffs on imports from China. Worried about iPhone prices, Cook personally lobbied Trump. This paid off when the tariff plan was scaled back, sparing the iPhone. Even when Trump visited an Apple plant, Cook let Trump claim credit without correction. Not everyone can replicate Cook's strategy. Apple's brand power and Cook's influence make this tough. Former Aetna CEO Ron Williams says building such relationships takes time and strategy. Some execs are turning to lobbyists or trade groups. Others are trying new approaches, like leveraging VC investors. But not all attempts work. FedEx's Fred Smith tried to influence Trump's views on tariffs with no luck. As Trump's presidency continues, Cook's approach remains a guide for other leaders. In a recent message, Cook signaled his intent to keep engaging with Trump.