ENTERTAINMENT

Apple's Clever Trick to Boost Apple TV+

California, USAThu Mar 27 2025
Apple has a new way to get people to watch its TV shows. They have put a fake computer on their website. It is called the Lumon Terminal Pro. This computer is from the popular Apple TV+ show "Severance". The computer is not for sale. Instead, it is a trick to get people to sign up for Apple TV+. If someone buys a Mac, they get a free three-month trial of Apple TV+. Apple is trying to make more money from its services. This includes things like Apple TV+, Apple Music, and iCloud. In the last few months, Apple made $26. 34 billion from these services. This is a lot of money. It helps Apple make more profit. "Severance" is very popular. It is Apple's most-watched show ever. Apple has been doing a lot to promote it. They have made free e-books, a podcast, and even a fake LinkedIn profile for the company in the show. They have also made a special playlist and had a pop-up event in New York City. Apple also showed how the show is made. They talked about the editors and the computers they use. There is a short film about this on the website. It shows how the editors use different Mac computers to work on the show. This is a smart move by Apple. They are using the popularity of "Severance" to get more people to use their services. It is a good way to make more money. But it is also a good way to keep people interested in Apple products. It is a win-win situation for Apple.

questions

    If Lumon Industries were a real company, would they be flattered or annoyed by the attention from Apple's marketing?
    How does the three-month free trial of Apple TV+ with Mac purchases affect the subscription rates for the streaming service?
    Could the appearance of the Lumon Terminal Pro on Apple's website be a subtle hint at a future collaboration between Apple and the fictional Lumon Industries?

actions