ENTERTAINMENT

Apple's Clever Trick to Boost Apple TV+

California, USAThu Mar 27 2025
Apple has a new way to get people to watch its TV shows. They have put a fake computer on their website. It is called the Lumon Terminal Pro. This computer is from the popular Apple TV+ show "Severance". The computer is not for sale. Instead, it is a trick to get people to sign up for Apple TV+. If someone buys a Mac, they get a free three-month trial of Apple TV+. Apple is trying to make more money from its services. This includes things like Apple TV+, Apple Music, and iCloud. In the last few months, Apple made $26. 34 billion from these services. This is a lot of money. It helps Apple make more profit. "Severance" is very popular. It is Apple's most-watched show ever. Apple has been doing a lot to promote it. They have made free e-books, a podcast, and even a fake LinkedIn profile for the company in the show. They have also made a special playlist and had a pop-up event in New York City. Apple also showed how the show is made. They talked about the editors and the computers they use. There is a short film about this on the website. It shows how the editors use different Mac computers to work on the show. This is a smart move by Apple. They are using the popularity of "Severance" to get more people to use their services. It is a good way to make more money. But it is also a good way to keep people interested in Apple products. It is a win-win situation for Apple.

questions

    How does the marketing of 'Severance' compare to other TV shows in terms of reach and impact on the streaming service's subscriber base?
    Could the extensive marketing of 'Severance' be a distraction from other, less positive news or developments within Apple?
    What are the long-term implications of Apple's growing services business on its overall financial health and market position?

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