TECHNOLOGY

Apple's Mixed Reality Roadmap: What's Next After Vision Pro?

Tue Jul 01 2025
Apple's Vision Pro might not have taken the market by storm, but the company isn't backing down. A well-known analyst, Ming-Chi Kuo, has shared some insights on Apple's future plans for mixed reality devices. Kuo believes that Apple sees head-mounted devices as the future of consumer electronics. Despite the Vision Pro's high price and limited sales, Apple is not giving up. Kuo's roadmap shows that Apple is planning to launch new mixed reality devices starting in 2027. However, 2026 might be a quiet year for Apple's mixed reality lineup. In 2027, Apple might introduce a new version of the Vision Pro, but it won't be a complete overhaul. Instead, it will likely feature an upgraded chip, the M5, which could offer better performance. This new model might also be lighter and more affordable than the current Vision Pro. But what about a completely new design? Kuo suggests that Apple might be working on a new headset with a significant design change. This new device could arrive in mid-2028 and might be a true successor to the Vision Pro. Kuo's predictions are based on his strong track record and supply line sources. While nothing is set in stone, it's clear that Apple is committed to the mixed reality space. The question is, will these future devices be enough to make a big impact in the market?

questions

    Will Apple's Vision Pro eventually replace the need for coffee by keeping users so entertained they forget to sleep?
    What are the key factors that could influence consumer adoption of Apple's Vision Pro despite its current niche status?
    What are the potential risks and challenges associated with Apple's long-term investment in mixed reality technology?

actions