TECHNOLOGY

Apple's New AI Boss: A Visionary Shift

Thu Mar 20 2025
Apple is switching things up in its AI department. The company has decided to replace the current head of Siri. This move comes right after Apple delayed the release of some big AI features for Siri. The new leader will be Mike Rockwell. He is the guy in charge of developing the Vision Pro. This is a big deal because it shows Apple is serious about integrating advanced tech into everyday products. The change happened because Tim Cook, Apple's CEO, wasn't happy with how things were going under the previous leader. This isn't the first time Apple has had to change plans. Just a few weeks ago, they announced that the new AI features for Siri would be delayed until next year. They said the development was taking longer than expected. The old head of Siri, John Giannandrea, will no longer be in charge of the Siri team. Instead, he will focus on other projects. Paule Meade, who has been working on hardware engineering for the Vision Pro, will take over as the head of the Vision Pro Group. This shift highlights Apple's focus on blending hardware and software innovation. This move raises questions about Apple's strategy. Why bring in someone from a different department? Is this a sign that Apple is looking for fresh ideas? Or is it a sign of trouble in the AI department? Only time will tell how this change will affect Siri and Apple's future products. One thing is clear: Apple is not afraid to make big changes. This is not the first time the company has shuffled leadership to push new ideas. But will this new direction pay off? That remains to be seen.

questions

    Will Mike Rockwell bring his AR glasses to the Siri team meetings to see if they can make Siri smarter?
    Could this be a strategic move to integrate Vision Pro technology into Siri's capabilities?
    What metrics will Apple use to measure the success of Mike Rockwell's leadership over Siri?

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