TECHNOLOGY
Apple's New Fashion Statement: The iPhone Pocket
JapanThu Nov 13 2025
Apple has unveiled a new accessory that's turning heads. It's not a new device, but a fashionable way to carry your iPhone. Introducing the iPhone Pocket, a wearable pouch designed in partnership with the renowned Japanese fashion brand ISSEY MIYAKE.
Design and Features
- Material: Knitted accessory
- Compatibility: Fits any iPhone model
- Wearability: Can be worn around the neck, on the shoulder, or tied to a bag
- Colors and Straps: Available in various colors and strap lengths
- Pricing:
- Shorter strap version: $149.95
- Longer cross-body strap version: $229.95
- Availability: Select countries starting November 14
Craftsmanship and History
- Collaboration: Not Apple's first with ISSEY MIYAKE
- Steve Jobs: Known for wearing Miyake's black turtlenecks
- Technique: Made using Miyake's signature 3D-knitting technique
- Production: Each piece is crafted in Japan
Public Reaction
Online responses to the iPhone Pocket have been mixed:
- Humor and Disbelief: Some users joked about waiting for cheaper knockoffs
- Appreciation: Others admired the craftsmanship and historical significance
- Price Debate: Comments ranged from shock at the price to appreciation for the design
Other Expensive iPhone Accessories
- Crossbody Strap for iPhone: $59
- Affordable Options:
- iPhone Air Bumper: $39
- iPhone 16e Silicone Case: $39
Conclusion
The iPhone Pocket has sparked significant discussion. While some view it as a tribute to Apple's history and craftsmanship, others question its high price. It serves as a reminder that Apple products often come with a premium price tag.
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questions
Will the iPhone Pocket come with a 'Do Not Disturb' sign for when you're wearing it?
What are the environmental impacts of producing and distributing the iPhone Pocket?
Is the iPhone Pocket just a fancy way to say 'I lost my phone in my regular pocket'?
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