TECHNOLOGY

Apple's New Fashion Statement: The iPhone Pocket

JapanThu Nov 13 2025

Apple has unveiled a new accessory that's turning heads. It's not a new device, but a fashionable way to carry your iPhone. Introducing the iPhone Pocket, a wearable pouch designed in partnership with the renowned Japanese fashion brand ISSEY MIYAKE.

Design and Features

  • Material: Knitted accessory
  • Compatibility: Fits any iPhone model
  • Wearability: Can be worn around the neck, on the shoulder, or tied to a bag
  • Colors and Straps: Available in various colors and strap lengths
  • Pricing:
  • Shorter strap version: $149.95
  • Longer cross-body strap version: $229.95
  • Availability: Select countries starting November 14

Craftsmanship and History

  • Collaboration: Not Apple's first with ISSEY MIYAKE
  • Steve Jobs: Known for wearing Miyake's black turtlenecks
  • Technique: Made using Miyake's signature 3D-knitting technique
  • Production: Each piece is crafted in Japan

Public Reaction

Online responses to the iPhone Pocket have been mixed:

  • Humor and Disbelief: Some users joked about waiting for cheaper knockoffs
  • Appreciation: Others admired the craftsmanship and historical significance
  • Price Debate: Comments ranged from shock at the price to appreciation for the design

Other Expensive iPhone Accessories

  • Crossbody Strap for iPhone: $59
  • Affordable Options:
  • iPhone Air Bumper: $39
  • iPhone 16e Silicone Case: $39

Conclusion

The iPhone Pocket has sparked significant discussion. While some view it as a tribute to Apple's history and craftsmanship, others question its high price. It serves as a reminder that Apple products often come with a premium price tag.

questions

    Will the iPhone Pocket come with a 'Do Not Disturb' sign for when you're wearing it?
    What are the environmental impacts of producing and distributing the iPhone Pocket?
    Is the iPhone Pocket just a fancy way to say 'I lost my phone in my regular pocket'?

actions