TECHNOLOGY

Apple's Next Budget iPhone: What to Expect and Why It Matters

KoreaTue Jul 08 2025

Spring 2025 Release

Apple is preparing to launch the iPhone 17e next spring, according to reports from a Korean tech outlet. This upcoming model is expected to continue the legacy of its predecessor, the iPhone 16e, by utilizing the same OLED display technology. This strategic decision appears to be a cost-saving measure, allowing Apple to leverage existing production lines.

iPhone 16e: A Recap

The iPhone 16e, released in February 2024, started at $599 and featured:

  • A 6.1-inch OLED display
  • Face ID
  • A18 chip
  • USB-C port

Designed as a more affordable option within the iPhone 16 lineup, the iPhone 16e set a new standard for budget-friendly Apple devices.

Suppliers and Production

For the iPhone 17e, suppliers like BOE and Samsung are expected to continue providing display panels, with LG Display potentially joining the lineup.

Rumors and Predictions

Rumors about the iPhone 17e entering trial production have been circulating since April, with an anticipated release in May 2025. Industry analyst Ming-Chi Kuo has also predicted that Apple will launch a second-generation iPhone 17e in the first half of 2025.

Looking Ahead: The iPhone 18 and Beyond

Kuo suggests that Apple has plans for a third-generation "e" device, set to launch alongside the standard iPhone 18 in the first half of 2027. This unusual timing is part of Apple's new strategy to split its iPhone releases into two separate launch windows:

  • Spring 2027: Standard iPhone 18 and iPhone 18e
  • Fall 2026: iPhone 18 Pro models

Balancing Innovation and Cost-Efficiency

This shift in strategy raises questions about how Apple plans to balance innovation with cost-efficiency. By reusing components and adjusting its release schedule, Apple seems to be focusing on making its products more accessible without compromising on quality.

questions

    Are the leaks about the iPhone 17e part of a larger strategy to manipulate stock prices and investor expectations?
    How does the use of established production lines for the iPhone 17e reflect on Apple's long-term innovation strategy?
    What are the implications of Apple's shift to a split yearly launch strategy on its production and supply chain management?

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