Award Season's Big Winner: Entertainment Tonight's Social Media and TV Triumph

Entertainment Tonight, or ET, has made a significant splash during the 2024-25 award season. It has managed to attract a huge audience across various platforms. This year, the show averaged 3. 8 million viewers during its coverage of the Golden Globes, Grammys, and Oscars. This was a massive lead over its closest rival, beating them by 245%. This success was not just on TV. ET also dominated social media conversations. It racked up over 98 million engagements across Facebook, X, Instagram, YouTube, and TikTok during the three major award shows. The Oscars night was a standout moment for ET. It drew in 3. 6 million viewers, which was an increase of 245, 000 from the previous year. Interestingly, there was a 272% surge in viewership among men aged 18-34. This demographic is often hard to reach, so this is a notable achievement. It shows that ET is appealing to a wide range of viewers. So, how did ET achieve this success? It all comes down to hard work and planning. The team spends months securing exclusive interviews and behind-the-scenes access to Hollywood's biggest stars. This dedication pays off, as audiences appreciate the unique content ET provides. It is not just about the numbers, though. Leading the market by 174% compared to its nearest competitor shows that ET is setting the standard in entertainment news. It is not just about being first; it is about being the best. This is why ET is often seen as the go-to source for entertainment news. However, it is important to note that success does not happen overnight. It takes a lot of effort and strategy to maintain such high standards. ET's success is a testament to its team's hard work and dedication. It is also a reminder that in the world of entertainment, staying relevant and engaging is key. ET has managed to do just that, and it is clear that audiences are taking notice.