Bears Fever: How the Team's Success is Fueling Merchandise Sales

The Chicago Bears' recent success on the field is having a big impact off the field. Stores selling sports collectibles are seeing a huge surge in sales of Bears merchandise. This includes player cards, autographed jerseys, and other items. At Elite Sports Cards and Comics, the stock of Bears-related products has dropped by half in recent weeks. The owner, Ronnie Holloway, says sales have jumped a lot, especially after the Bears' big win against the Packers. The store has sold many autographed jerseys, including one of Caleb Williams for $350. At Bleachers Sports in Wilmette, autographed and framed Bears jerseys are selling for about $1, 500 each. This is $500 more than a year ago. The store has sold over 150 Caleb Williams jerseys in the last year, showing his growing popularity. The Bears' playoff run has not happened since 2021. This has made fans eager to buy merchandise. However, some players have exclusive deals with Fanatics, which can limit the availability of their products in other stores.Collectible player cards are also very popular. Some cards cost just $1, but rare or rookie cards can sell for thousands. The Montrose Avenue store had to restock Bears cards after they sold out quickly. Nationally, Bears fans are spending a lot this holiday season. Since the Bears' big win against the Packers, player jerseys and other merchandise have been the top sellers on Fanatics. com. Sales have increased by 50% from last season. Even in Wisconsin, Bears items are selling fast. WSC Sports in Waukesha has a wide range of Bears gear, from mini helmets to jerseys of current and legendary players. The Bears' slow start to the season did not help sales. But their turnaround, led by unexpected players, has fueled demand. However, the 1985-86 Super Bowl-winning team still draws the most attention.