Big Changes Ahead for Warner Bros Discovery: What's Next?

Warner Bros Discovery is at a crossroads. The company, which owns popular brands like CNN and HBO Max, is thinking about selling itself completely. This comes as they're also planning to split into two separate companies. This news has made investors happy, with the company's stock price going up by about 8% in early trading. The reason behind this big move? The media world is changing fast. Streaming services are taking over, and traditional TV is losing viewers. This shift has left many old-school media companies with a lot of debt and fewer people watching their content. To stay afloat, companies like Warner Bros Discovery are having to rethink their strategies. Right now, there's no set deadline for when a decision will be made about the company's future. But there are rumors that David Ellison, the CEO of Paramount Skydance, might be interested in buying Warner Bros Discovery before it splits into two. This isn't the first time Warner Bros Discovery has made big changes. They've been cutting jobs and planning to separate their cable and streaming units to try and increase their value. But with the media landscape changing so quickly, it's unclear what the future holds for the company.