BUSINESS

Big Changes at Molson Coors: What's Happening and Why?

USATue Oct 21 2025

Key Changes and Job Cuts

Molson Coors Beverage Company is implementing significant changes, including:

  • Job Cuts: Approximately 400 jobs (9% of salaried workforce in the Americas) by the end of 2023.
  • Restructuring Plan: Part of a broader strategy to streamline operations.

Challenges Facing the Industry

The company is navigating a tough environment:

  • Economic Pressures: Inflation is reducing consumer spending.
  • Tariff Issues: Unpredictability in costs due to tariffs.

Investment in Core Products

Despite the cuts, Molson Coors plans to invest in:

  • Beer
  • Non-alcoholic beverages
  • Energy drinks

Cost of Restructuring: Expected to range between $35 million and $50 million in the fourth quarter.

Company Overview

  • Global Presence: Breweries in Colorado and ownership of brands like Coors, Molson, and Miller.
  • Workforce: Approximately 16,800 employees worldwide as of December 2024.

Recent Struggles and Leadership Changes

  • Profit Warning: In August, the company forecasted a drop in annual profit, partly due to rising aluminum costs for beverage cans.
  • Stock Performance: Shares remained stable in early trading.
  • New Leadership: Rahul Goyal named as the new CEO, aiming to steer the company forward.

questions

    Is the restructuring plan a front for the company to invest in a new, undisclosed project?
    How will the job cuts at Molson Coors impact the local economies around their breweries in Colorado?
    What are the potential risks and benefits of reinvesting in core categories versus diversifying further?

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