BUSINESS
Big Tobacco's Youth Marketing: Juul Faces the Music
Thu Oct 24 2024
You might have heard of Juul, the e-cigarette company that's been making headlines. They're in hot water for targeting young people and not warning them about how addictive their products are. A major lawsuit has just wrapped up, and now, customers are seeing some cash. The more proof they had of their purchases, the more money they got. But hold on, no one's been officially found guilty yet. This makes us think, should companies be more careful about how they reach out to young people?
Ever wondered how this happened? Juul made their e-cigarettes look cool and trendy, with flavors like mango and mint. They didn't warn young users about the risks, which got them in trouble. Now, customers are getting paid, but the real question is, will companies like Juul learn their lesson?
The lawsuit wasn't just about the money. It also aimed to teach companies a lesson about responsible marketing. We all know that nicotine is addictive, so it's important that companies are honest with their customers, especially the young ones. This settlement is a step towards holding companies accountable for their actions.
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questions
Did JUUL intentionally withhold information to generate more profit from addicted customers?
Who got the most money, and what did they spend it on? A lifetime supply of nicotine patches?
Did the lawsuit sufficiently address the harm caused to minors who were targeted by JUUL's marketing?
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