Bitcoin in 2026: Why One Company Owns the Game While Others Drop Out

In March 2026, public companies added 47, 435 Bitcoin to their accounts, worth about $3. 2 billion at the time. But here’s the twist: one company—Strategy—bought 44, 377 of those coins. That means almost every other business combined didn’t add much at all. Strategy’s push is so big that it now holds two-thirds of all Bitcoin owned by public companies. Its stash? Over 762, 000 BTC, with plans to hit 1 million soon. How does Strategy keep buying so much Bitcoin, even when prices dip? The secret is STRC, a special type of share that pays high monthly dividends—around 11. 5%—and helps fund Bitcoin purchases. In March alone, STRC sales raised $1. 2 billion, which Strategy used to buy 22, 337 BTC in one week. The company just filed a new program to sell up to $42 billion more in STRC and regular stock, aiming to keep the Bitcoin train rolling.Meanwhile, other companies are pulling back. MARA Holdings sold 15, 133 BTC to pay off debt, dropping its holdings by 28%. Japanese firm Metaplanet bucked the trend by buying 5, 075 BTC, jumping to third place. GameStop took a different route, pledging most of its Bitcoin as collateral in a complex deal, leaving it with almost nothing left. The bigger picture? Without Strategy, corporate Bitcoin buying is slowing fast. In March, only 16 companies added Bitcoin to their balance sheets, down from hundreds last summer. Some, like Exodus and Fold, sold Bitcoin to fund other projects. Critics say this shows how risky it is to borrow money to buy Bitcoin—especially when prices fall. But Strategy isn’t slowing down. Its STRC shares are becoming a hot investment, with big funds like BlackRock and Fidelity piling in. Some even call it an alternative to cash reserves. This new financial system—built around Bitcoin-backed loans and dividends—could change how companies think about storing value. While others hesitate, Strategy is building a machine to keep buying, no matter what happens next.