ENTERTAINMENT
Bond's Future: Amazon Takes the Wheel
Thu Feb 20 2025
Amazon has just made a big move in the world of entertainment. They've taken creative control of the James Bond franchise. This means they'll be the ones deciding the direction of future Bond films. This news came out on a Thursday, along with the announcement that Michael G. Wilson and Barbara Broccoli, who have been behind the Bond films for a long time, are stepping back. The three parties—Amazon, Wilson, and Broccoli—will still own the franchise together, but Amazon will be the one calling the shots on creativity.
Amazon has been in the entertainment game for a while now. They bought MGM in 2022, which included a huge collection of movies and TV shows. With this acquisition, Amazon already had the rights to distribute all the James Bond films. Now, they're taking it a step further by gaining creative control.
The Bond franchise has been around for over 60 years, and it's a big deal in the movie world. The latest Bond film, "No Time to Die, " came out in 2021 and made a lot of money. But since then, there's been no official word on when the next Bond film will be made or who will play the iconic spy next. Amazon's move could change all that.
Mike Hopkins, the head of Amazon's Prime Video and Amazon MGM Studios, said some nice things about the Bond legacy. He mentioned how grateful they are to the people who brought Bond to life and how excited they are to take the franchise to the next level. Wilson and Broccoli also shared their thoughts. Wilson talked about his long career with Bond and how he's ready to focus on other things. Broccoli mentioned her dedication to the franchise and her plans to work on different projects.
This move by Amazon is a big deal. It shows that they're serious about making their mark in the entertainment industry. But it also raises some questions. Will Amazon's creative control lead to changes in the Bond formula? Will fans still love the new Bond films? Only time will tell.
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