Brand Name Blunder: Meghan Markle's New Venture Sparks Controversy

Meghan Markle's recent announcement of her new lifestyle brand, As Ever, has stirred up quite a storm. The name of her venture has raised eyebrows, as it matches that of an existing clothing brand based in New York and New Jersey. This has led to a flurry of criticism on social media, with some users questioning Markle's choice. The clothing brand As Ever, which has been around since 2017, quickly addressed the situation. They posted a message on their Instagram, thanking their supporters and clarifying that they are not affiliated with Markle's new venture. The co-founder, Mark Kolski, mentioned that he found out about Markle's brand through a friend and is now seeking legal advice. Markle, on the other hand, shared her excitement about As Ever on Instagram. She described it as a lifestyle brand that reflects her passions for food, gardening, and thoughtful living. The brand is set to launch in Spring 2025. However, the controversy surrounding the name has overshadowed the excitement. The backlash from social media users has been swift and harsh. Some have accused Markle of not doing enough research before choosing the name, while others have pointed out that the name is already trademarked by the clothing brand. This has led to a heated debate about brand names and intellectual property. The controversy comes at a time when Markle is also gearing up for the release of her Netflix series, With Love, Meghan. The show, which was initially set to premiere in January, was delayed due to the Los Angeles wildfires. The new release date is March 4. The situation raises important questions about brand names and the importance of thorough research. It also highlights the power of social media in shaping public opinion and holding public figures accountable. The controversy is a reminder that even the most well-intentioned ventures can face unexpected challenges.