Breaking into the Music Biz: Students Get a Helping Hand

In the heart of Silicon Valley, a unique opportunity is opening doors for students dreaming of a career in live entertainment. The Mountain Winery, a renowned music venue, has teamed up with schools in the area to offer students a glimpse into the industry. This collaboration is not just about networking; it's about providing practical insights and real-world advice. Students from De Anza College, Santa Clara University, and University of Silicon Valley gathered at the winery to learn from industry professionals. They heard from representatives of AEG Presents and Goldenvoice, the promoters behind major festivals like Coachella and Stagecoach. The event was a whirlwind of information, put together in just two weeks by Ronan Daly, the winery's general manager. Daly emphasized the importance of seizing opportunities in a competitive industry. He shared that while their backgrounds varied, a shared love for music drove their careers. The event featured a panel discussion where professionals talked about their journeys, the challenges they faced, and the future of live entertainment. Daly assured students that live music is here to stay, even as marketing strategies evolve. AEG Presents' university relations manager April Barfield and talent acquisition coordinator Diana Rivera shared valuable advice on resumes, interviews, and networking. They highlighted the importance of persistence and drive in breaking into the industry. Zuleika Cruz, a business major at De Anza College, found the advice particularly helpful. She hopes to work in the music industry and sees the internship opportunities as a chance to gain experience and make connections. The event also included a tour of the winery and a chance to meet actor and musician Billy Bob Thornton. Thornton shared his journey, from his early struggles to his success in acting and music. He advised students to embrace their unique challenges and use them as a source of strength. Thornton also encouraged students to stay true to their creative vision and not rely too much on technology. Students also had the opportunity to showcase their talents. The Santa Clara University Jazz Club and the De Anza College Jazz Quartet performed, while Marcus Kowalsky from University of Silicon Valley DJed. This event was more than just a learning experience; it was a platform for students to connect, learn, and grow in the music industry.