Bright Colors, Big Debate: Why Mars Won't Drop Artificial Dyes
Company Defies Health Secretary's Push for Removal
Mars, the company behind popular candies like M&M's and Skittles, is standing firm on using artificial food dyes. This decision goes against a push from Health Secretary Robert F. Kennedy Jr. to remove these dyes from foods.
Mars had previously promised in 2016 to phase out artificial colors but now claims their products are safe and meet global food safety standards.
Challenges with Natural Alternatives
The candy maker argues that natural alternatives are harder to find and more expensive. They also point out that consumers love the bright colors of their candies.
The National Confectioners Association supports Mars, stating that they follow regulatory guidelines and need time to find alternatives.
Other Companies Taking Action
Meanwhile, big food companies like Kraft Heinz and General Mills are removing synthetic dyes. They are responding to health concerns and consumer demand for cleaner ingredients.
Some studies suggest artificial dyes might cause behavioral issues in kids, but federal regulators haven't banned them yet.
State Governments Step In
State governments are taking action:
- West Virginia has banned several dyes in school meals and all foods by 2028.
- California, Utah, and Virginia have also passed laws restricting artificial dyes.
- Texas will require warning labels on foods with these additives starting in 2027.
Mars Makes Partial Changes
Mars has made some changes, like removing titanium dioxide from Skittles. However, they are not ready to give up artificial dyes completely. This puts them at odds with health advocates and some state laws.
The debate over food safety and consumer choice continues.