Bright Colors, Big Debate: Why Mars Won't Drop Artificial Dyes

Mars, the company behind M&M's and Skittles, is standing firm on using artificial food dyes. This decision goes against a push from Health Secretary Robert F. Kennedy Jr. to remove these dyes from foods. Mars had promised in 2016 to phase out artificial colors, but now they say their products are safe and meet global food safety standards. The candy maker argues that natural alternatives are harder to find and more expensive. They also say consumers love the bright colors of their candies. The National Confectioners Association supports Mars, stating that they follow regulatory guidelines and need time to find alternatives. Meanwhile, other big food companies like Kraft Heinz and General Mills are removing synthetic dyes. They are responding to health concerns and consumer demand for cleaner ingredients. Some studies suggest artificial dyes might cause behavioral issues in kids, but federal regulators haven't banned them yet. State governments are taking action. West Virginia has banned several dyes in school meals and all foods by 2028. California, Utah, and Virginia have also passed laws restricting artificial dyes. Texas will require warning labels on foods with these additives starting in 2027. Mars has made some changes, like removing titanium dioxide from Skittles. But they are not ready to give up artificial dyes completely. This puts them at odds with health advocates and some state laws. The debate over food safety and consumer choice continues.