Brooks Crowley Leads PRISM’s Upscale Hotel Expansion

PRISM has chosen Brooks Crowley to head its new division focused on luxury hotels. In this position, he will steer the company’s purchase plans for high‑end properties along the East Coast and beyond. The goal is to grow PRISM’s premium portfolio across America, building on its existing brands in New York and Louisiana. Crowley brings a wealth of experience from New York City’s competitive real‑estate scene. He has worked for several major firms, arranging deals that span hotels and commercial spaces. His background includes roles at Capstone Equities, Sonder, The Olayan Group, Harbor Group International and the Durst Organization. At each stop he managed complex transactions that required sharp negotiation skills.The appointment signals PRISM’s intent to strengthen its presence in the upscale market. The company already owns notable properties such as The Dutch, Court Square and The Louie Hotel. By adding Crowley’s expertise, PRISM hopes to identify promising locations in key gateway cities and expand its operated platform. Crowley holds a master’s degree from Columbia University, specializing in real‑estate development. Based in New York City, he will work closely with PRISM’s global leadership team to shape the company’s growth strategy. His knowledge of local markets is expected to help secure deals that align with PRISM’s brand standards. PRISM, formerly known as Oravel Stays Ltd. , operates more than 22, 000 hotel sites and over 123, 000 homes worldwide. The company offers a range of services from short stays to luxury escapes, aiming to simplify urban living through technology and innovation.