BUSINESS

Building a Better Downtown: MU's Plan for a Fun and Thriving Campus

Columbia, USAFri Oct 17 2025

The University of Missouri is actively searching for developers to transform its campus into a vibrant entertainment and hospitality hub. The primary objective is to enhance the area's liveliness, particularly on game days, and stimulate the local economy.

Development Zones

The university has earmarked three strategic zones for development:

  1. North Campus and Central Business District

    • Key locations: Fifth and Locust streets, Tenth and Locust streets, University Avenue
  2. Campus Core

    • Key areas: Flat Branch Creek, Stadium Boulevard
  3. Athletic Sports Complex

    • Key locations: Hearnes Complex, Gustin Golf Course

Community Perspective

Nickie Davis, the executive director of the Downtown Community Improvement District, supports the initiative but emphasizes the importance of preserving downtown Columbia's historic charm. She envisions the growth attracting more small, local businesses and anticipates varied regulations for the entertainment zones, including noise ordinances and open container policies.

Developer Responsibilities

The university is inviting developers to propose projects such as hotels, restaurants, housing, and an entertainment district within these zones. Developers will be responsible for funding their projects, with the university open to bonding if necessary.

Key Dates

  • Pre-submittal Meeting: November 10
  • Application Deadline: January 9, 2026

Student Perspective

Freshman Matthew Slaughter believes this plan could significantly enhance the vibrancy of downtown Columbia, particularly for juniors and seniors residing nearby.

questions

    Will the new entertainment district include a roller coaster that goes through the middle of downtown, just for fun?
    How will the University of Missouri ensure that the new entertainment and hospitality district complements rather than overshadows the existing historic character of downtown Columbia?
    Is the university secretly planning to use this development as a front for a larger, undisclosed project?

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